srishti bajajSrishti Bajaj is an M.A. in Design Products from the Royal College of Art, London, is a Royal society of Arts Fellow and a creative entrepreneur who has also been hailed as one of “The top 20 creative entrepreneur in India” by IIM (A) and the British Council. She has been a speaker at TEDx Delhi; recognised for cutting edge work winning the Elle Decor International Design Award and the Red Dot for Product design, her work has also been exhibited at global design shows over the years and has been well published across esteemed global magazines like Viewpoint UK, Designing Ways, Dwell, Elle Decor UK & India, Platform, Trend Bible, Business Standard, Mint, India Today, the Telegraph, Deccan Herald, LivingEtc, Home Review etc.

She founded DesignBait – a multi-disciplinary design & research consultancy. Srishti currently is Head Designer & Fisher woman and teaches at Sushant School of Design, conducts skill development workshops in the craft sector with ILO and most importantly a passionate advocate of design thinking and using its tools to propagate innovation leadership & empathy.

She has guided DesignBait since its inception in 2009 consulting for national and international companies like Linde, Nokia (Netherlands), Ford Motors (in collaboration with SeymourPowell UK), Designit UK, WelloWater, Jindal Steel, Park Hotels, Asian Paints, to name a few.

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